Our Story
Living the 3rd Coast
A Western Michigan lifestyle platform for moving well, getting outside, and making every lakeshore day count.
Why We Exist
Made for Lakeshore Living
3rd Coast began with a simple belief: the best kind of wellness is built into real life. Around Holland and the Western Michigan shoreline, that means early rides, beach runs, trail days, and the steady reset of fresh lake air.
We share practical fitness, health, and outdoor stories that make it easier to feel strong, curious, and connected to the place we call home.
Our Creative Side
Built With Character
Vintage bike restomodding is part craft, part curiosity, and all about keeping good things rolling. We celebrate the details, the stories, and the hands-on process behind every rebuild.
These bikes are not products for sale. They are a source of inspiration for the 3rd Coast spirit: practical, personal, and made to be enjoyed.
Our Community
Better Together Outside
3rd Coast is shaped by people who choose movement over excuses and shared experiences over screen time. From lakeside walks to weekend trail plans, we are here to help our neighbors find their next reason to get outside.
Our Approach
Progress Has a Place
We are a small, curious team of writers, riders, movers, and makers who believe an active life should feel welcoming, not complicated.
Our editorial work brings together useful health insights, approachable fitness ideas, outdoor inspiration, and the creative energy of vintage bike culture. Every story starts with a local perspective and ends with a reason to try something new.
Move often. Explore deeply. Make it your own.
The 3rd Coast Team
Whether you are training for your next goal, planning a shoreline adventure, or admiring a beautifully rebuilt bike, 3rd Coast is your companion for a more active Western Michigan life.
Take the 3rd Coast With You
Explore future-ready 3rd Coast Fitness gear made for the everyday miles, trails, and lake days ahead.